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Q: What is a Wireless broadband WiMax ready?
A: A Wireless broadband WiMax ready is based on broadband wireless technology that provides for high-speed Internet access. The Wireless broadband WiMax ready was designed to provide the “last mile” of high-speed data access for residential and businesses customers. It is cost-effective with significantly faster data rates than DSL or cable. The Wireless broadband WiMax ready is comprised of three major components: Access Point (AP), Subscriber Module (SM) and the Backhaul Unit). A Wireless broadband WiMax ready utilizes the unlicensed UNII bands (5.25 – 5.35GHz or 5.725 – 5.825GHz).
Q: How does Wireless broadband WiMax ready technology differ from other broadband services?
A: Today, virtually every broadband service employs different technologies, e.g., phone lines, cable TV, large-cell wireless, satellite. The Wireless broadband WiMax ready technology is different from all of these solutions in that it offers faster delivery to the end-user and is a more affordable system. A Wireless broadband WiMax ready uses wireless communications in the 5GHz unlicensed U-NII band. Compared to other wireless delivery technologies (namely MMDS), the Wireless broadband WiMax ready technology uses a smaller community of cells and involves significantly less network investment.
Q: Even wireless technologies such as cell phones sometimes experience inconsistent service e.g., dropped calls.) How reliable is the Wireless broadband WiMax ready technology? What kinds of tests/trials has Motorola conducted to ensure reliability?
A: As opposed to the wireless technologies that support the mobility of a cell phone, the Wireless broadband WiMax ready technology is a fixed wireless system that supports ranges of approximately two miles or less. The technology provides a similar user experience to other fixed wireless devices (the user’s radio experience with reception consistency of a home stereo receiver tuned to a local community radio station or home TV tuned to a local community TV station). The Wireless broadband WiMax ready technology has been rigorously tested for over two years and is currently in customer service with over 12 wireless Internet service providers (and growing all the time) around the country.
Q: One of the biggest issues surrounding the Internet is security. The term “wireless” immediately raises questions on the security of the system. Most consumers have experienced the unintentional interception of portable phone signals and cellular phone signals and equate this to wireless. Explain, in layman’s terms, how Wireless broadband WiMax ready’s wireless technology addresses these problems.
A: First, unlike analog telephone transmissions, digital transmissions of Internet traffic are much more difficult to intercept because of the complex cryptology associated with the technology. Second, like other Internet applications such as secure email or web browsing, users can employ many security applications which prevent eavesdropping on transmissions - whether such security applications are installed on the last-mile link to the user’s house or elsewhere in the Internet. Third, a Wireless broadband WiMax ready provides an over-the-air encryption, which cryptographically scrambles the data bits, preventing anyone “listening” to the airwaves from deciphering any messages. In fact, the Wireless broadband WiMax ready system’s over-the-air link may be the most secure leg of the typical user’s Internet connection.
Q: What are the transmission speeds for Wireless broadband WiMax ready systems?
A: The raw data rate for the Wireless broadband WiMax ready radios is 10 Mbps. The effective through put of The Wireless broadband WiMax ready system Point-to-Point Backhaul Unit (BU) is 7.5 Mbps, the Access Points (APs) is 6.6 Mbps and the maximum data rate for the Subscriber Modules (SM) is 6.2 Mbps.
Q: What type of spectrum does a Wireless broadband WiMax ready system operate in?
A: The Wireless broadband WiMax ready system operates in the 5GHz-unlicensed National Information Infrastructure band, commonly called the U-NII band.
Q: What is the maximum number of users that a six-sector system can serve?
A: A basic six-sector Wireless broadband WiMax ready system can serve approximately 1,200 users. Each Access Point (AP) is capable of supporting 200 users. A six-sector system contains six APs.
Q: Is it possible to link together multiple systems to form a network?
A: Yes, multiple Wireless broadband WiMax ready Access Point Clusters can be combined to create a network.
Q: Is there a limit to the number of systems that can be linked together to form a network?
A: No, there is virtually no limit in adding capacity or coverage to the Wireless broadband WiMax ready network. One of the unique characteristics of a Wireless broadband WiMax ready system is the fact that it does not cause interference with any other components in the system, which is key to supporting this type of expansion.
Q: Does a Wireless broadband WiMax ready system require any system engineering or frequency planning?
A: Simple Wireless broadband WiMax ready systems that provide islands of unconnected coverage do not require significant frequency planning. Once these systems become more complex and provide contiguous coverage with greater capacity, frequency planning and RF propagation analysis are required to ensure high quality systems. Many service providers, value added resellers and distributors are capable of performing this analysis based on Motorola’s prescribed deployment practices.
Q: Is a Wireless broadband WiMax ready system compatible with existing service provider systems including cable or telephony networks?
A: Yes, the primary interface between the Wireless broadband WiMax ready system and a Service provider’s network is through the Wireless broadband WiMax ready Backhaul Unit (BU). The BU has been designed utilizing standard interfaces for connectivity to any IP network that the service provider might have already.
Q: Does the Wireless broadband WiMax ready Subscriber Module or (Customer Premise Equipment) require any special installation knowledge/expertise?
A: No, one of the key attributes of Wireless broadband WiMax ready is the ease of installation of the Subscriber Module (SM). The SM is automatically synchronized with the system once the unit is initialized. The SM can be installed either indoors or outdoors and has an indicator light to guide the optimum location for final installation. In fact, consumers can actually self-install the Wireless broadband WiMax ready product.
Q: What are the typical configurations, deployments?
A: The Wireless broadband WiMax ready technology has been developed to support the needs of residential and small/medium business. It is typically deployed in a Point to Multipoint configuration that allows a six-sector cell site to provide 360-degree coverage for multiple users within a two-mile radius. Please refer to the Motorola Wireless broadband WiMax ready Installation and Wireless broadband WiMax ready Configuration Guide for additional information.
Q: Since the Wireless broadband WiMax ready product is based on line-of-sight technology, have you encountered significant interference issues?
A: Since Wireless broadband WiMax ready systems were always intended to operate in the unlicensed bands, they were designed from the start to work in interference-riddled environments. In fact, one of the unique characteristics of Wireless broadband WiMax ready systems is their ability to tolerate interference from other sources. The Wireless broadband WiMax ready technology, unlike many of its competitors, does not cause interference upon other components in a Wireless broadband WiMax ready system because of its low carrier to interference ratio of two to three decibels. For example, in order for a signal to interfere with a Wireless broadband WiMax ready signal, it must be at least 50 percent of the strength of the intended Wireless broadband WiMax ready signal to interfere with the throughput of the Wireless broadband WiMax ready system. Some competitors’ system’s signals need to be 16 times greater (stronger) than the external interference to operate well.
Q: How many new software releases will Wireless broadband WiMax ready services offer each year?
A: The Wireless broadband WiMax ready system has significant software content. Motorola will continue to add new features to serve our customers needs as well as those of the existing market. There will be approximately two new software releases each calendar year.
General Information (Business/Market)
Q: Is the Wireless broadband WiMax ready systems available today?
A: Wireless broadband WiMax ready is commercially available from Motorola today. There are currently 12 commercial installations (and growing all the time) throughout the United States. Prior to commercialization, the product underwent rigorous testing and validation.
Q: What are the major benefits of Wireless broadband WiMax ready technology for service providers?
A: The Wireless broadband WiMax ready system lowers the barriers to entry for providing broadband Internet service. Wireless broadband WiMax ready:
• Requires lower infrastructure cost.
• Delivers higher speed.
• Operates in the unlicensed frequency band thereby requiring no costly radio spectrum licenses.
• Employs more local, community-sized cells.
• Enables simple deployment & easy installation.
• Requires no integration with phone or cable systems.
Q: What are the major benefits of a Wireless broadband WiMax ready system for consumers?
A: While a Wireless broadband WiMax ready system offers a wide range of benefits to consumers:
• The Wireless broadband WiMax ready system is a more available, faster service.
• The Wireless broadband WiMax ready system will be more available, because it is lower cost for the ISP to deploy.
• The Wireless broadband WiMax ready system may be more available, because it is quicker for the ISP to deploy.
• A Wireless broadband WiMax ready system can provide faster service than dial-up, ISDN, DSL, MMDS, cable, or satellite.
• Because of the shorter range than other wireless alternatives (MMDS or Satellite), the Wireless broadband WiMax ready system employs a smaller customer unit, which is lower cost and easier to install.
Q: Why would Internet Service Providers want to purchase a Wireless broadband WiMax ready system and how will they benefit from the system?
A: A Wireless broadband WiMax ready system will enable new entrants to the ISP market to offer a more economical, commercially viable wireless broadband service offering. The system’s competitive pricing structure dramatically lowers the barriers to entry that new ISPs might sometimes face. The Wireless broadband WiMax ready system also permits more rapid deployment of broadband service due to its simple to deploy network design. Finally, the Wireless broadband WiMax ready system will permit ISPs to provide service to areas that previously were not available due to its lower cost infrastructure.
Q: Will Motorola assist its customers in the development of specialized software features?
A: Yes, Motorola has a well-established and experienced professional services organization that is uniquely qualified to develop specialized software applications for the Wireless broadband WiMax ready product at a rapid pace. Along with Motorola, value added resellers and distributors are capable of developing customized applications for Wireless broadband WiMax ready systems to serve a wide variety of needs.
Q: Due to shrinking demand, major phone carriers are re-evaluating their aggressive broadband strategies. Would this seriously hinder the attractiveness of the Wireless broadband WiMax ready system to these carriers, and possibly create another supply and demand dilemma for the industry?
A: The Wireless broadband WiMax ready wireless Internet platform is not a 3G cellular broadband architecture. It requires no costly spectrum. In fact, the barriers to entry become low enough that Wireless broadband WiMax ready ISPs do not need to be a major phone carrier today. In terms of demand, the Wireless broadband WiMax ready system hits the sweet spot (high-speed affordable Internet) that virtually all Internet subscribers would want - were it only available and affordable. It is also worth noting that the Wireless broadband WiMax ready solution is focused on fixed, not mobile solutions.
Q: What is the pricing strategy for Motorola’s Wireless broadband WiMax ready system?
A: A detailed pricing strategy is in place to support the sale of Wireless broadband WiMax ready systems. The plan takes into account the distribution channels and the ultimate markets that the product will be sold. Please refer to the Motorola Wireless broadband WiMax ready Pricing Guide for more information.
Q: What is the distribution strategy for the product?
A: The Wireless broadband WiMax ready wireless broadband solution will be sold to existing Motorola customers through our existing Motorola sales channels. Since the Fixed Wireless Access target market is very fragmented, most of the Wireless broadband WiMax ready systems will be sold through Distributors and through Value Added Resellers (VARs).
Q: Is there a certification process required for distributors and VARs?
A: Yes, as part of the formalization process of contracting with Wireless broadband WiMax ready Distributors and VARs, there will be specific requirements identified to ensure each Distributor and VAR is fully capable of successfully selling, installing, operating and servicing the Wireless broadband WiMax ready system.
Q: Is there any type of formal training available?
A: Yes, Motorola has developed a comprehensive training program that addresses both pre-and post- sales training requirements. The Pre-Sales Training focuses on assisting sales representatives in understanding the product portfolio, the benefits of the product, configuring and pricing the product as well as number of other areas. The Post-Sales Training program focuses on enabling customer care agents, operations and maintenance personnel to have all of the tools necessary to perform their functions. Finally, Motorola is creating a comprehensive on-line interactive training program.
Q: What are the key targets, markets that the Wireless broadband WiMax ready wireless broadband platform satisfies?
A: The Wireless broadband WiMax ready system was designed to provide the “last mile” of high-speed data connectivity for residential and small/medium business. It is ideally suited for ISPs, Competitive Local Exchange Carriers, and any service provider who desires to provide high-speed data service to underserved or new market locations where existing infrastructure is not available. The wireless connectivity aspects of the Wireless broadband WiMax ready systems are also appealing to rural and difficult terrain locations that make DSL or cable implementations cost prohibitive. The Wireless broadband WiMax ready system also meets the needs of many private systems owned by enterprises and service providers.
Q: What type of warranties are available?
A: The Wireless broadband WiMax ready system comes with a three-month software and hardware warranty against all defects.
Q: Who will be manufacturing the Wireless broadband WiMax ready technologies? Will Motorola outsource the production?
A: Wireless broadband WiMax ready manufacturing production is outsourced, as are many wireless products today. Wireless broadband WiMax ready technology is a core Motorola Labs innovation and all Wireless broadband WiMax ready products are produced to meet Motorola’s six-sigma quality standard.
Q: Will the Wireless broadband WiMax ready wireless Internet platform be available in the U.S. only?
A: The Wireless broadband WiMax ready system is designed for the U-NII band that is available in many countries outside the US (Canada, Mexico and many others).
Q: What type of customer support is available for the Wireless broadband WiMax ready system?
A: Motorola’s customer care support program has been designed to minimize the impact of potential service issues that may arise during the life of the Wireless broadband WiMax ready system. The customer care program is segmented into three distinct tiers of support to ensure prompt response to technical issues encountered by subscribers. This tiered strategy of support is in place to support problems that may arise during the normal operation of the system.
Q: What if a Wireless broadband WiMax ready unit is damaged during shipment, what is Motorola’s repair and return policy?
A: Motorola stands behind the quality of its products. If a product is damaged during shipping, a customer needs merely to pack the product carefully and return it to Motorola. Upon receipt, Motorola will evaluate the product and promptly either repair or return the product to the customer.
Competition
Q: Competitive technology is already available, so what makes the Wireless broadband WiMax ready solution faster and more affordable than other technologies.
A: Existing older wired technologies attempted to tie into available wired networks, such as the telephone network. Neither the telephone nor cable networks were designed for two-way high-speed Internet service, and both represent compromises designed to permit existing telephone or cable services to be extended (by the current operators). MMDS is an attempt at a wireless version of the wired cable network … a compromise that most service providers have determined is not economical.
The Wireless broadband WiMax ready technology is an innovation developed by Motorola Labs, which provides higher speed service wirelessly without the need of any existing phone, cable, or satellite networks, nor does it require licensed spectrum. The result is a faster, very affordable Internet service.
Cost/Consumer
Q: Is there any special training required for the end-user?
A: No, the Wireless broadband WiMax ready solution is very simple for the end-user to operate and requires no specialized training.
Q: Can consumers actually install the Wireless broadband WiMax ready products themselves or are professional installers required for home installation?
A: One of the unique benefits the Wireless broadband WiMax ready solution offers is that consumers can actually install the products at home themselves without requiring the services of specially trained installation workers. For the first time, consumers can actually control the time for installation and are not required to wait around at home for installers to schedule a home visit.
Q: Research indicates consumers are not running out to buy broadband products and services. What makes Motorola think the Wireless broadband WiMax ready technology will be any different?
A: With Wireless broadband WiMax ready networks, the price gap between broadband & slow dial-up will shrink. Where Wireless broadband WiMax ready’s technology permits the cost of broadband to go down, every dial-up Internet subscriber will have to consider the switch. The Wireless broadband WiMax ready system will also be deployed in areas where this is no broadband option other than T1 or Frame Relay solutions.
Q: How will Motorola market the Wireless broadband WiMax ready solution to consumers? Will this be a joint effort with carriers? If not, what role will carriers play?
A: The Point-to-Multi-Point Wireless broadband WiMax ready technology solution will be marketed to ISPs, who in-turn will provide Wireless broadband WiMax ready systems to consumers. The Point-to-Point Wireless broadband WiMax ready system will be marketed to ISPs, business, & small business markets as a dedicated data link.
Q: What is the intended target market for this product? End Users?
A: The intended target for Wireless broadband WiMax ready technology is both residential consumer Internet service and businesses with unique needs.
Q: Is the Wireless broadband WiMax ready system designed for rural or urban subscribers? Why?
A: The Wireless broadband WiMax ready system is designed to provide service for both metropolitan and rural subscribers. Rural ISPs will find the systems low network cost does not require high user-densities to create a profitable business. Urban ISPs will find the Wireless broadband WiMax ready systems unique design better suited to serve high-user densities with lower cost than other technologies.
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